The Epitome of Real Estate 2.0
Frank LLosa, the Principal Broker of Frankly Realty in Northern Virginia is a new friend that I have met through contacts in the social media arena. I’ve had the opportunity to read his blog for some time and for the most part, have agreed with much of what he has to say.
Recently I got a peek at his latest project that, in my opinion, makes him the most forward thinking and genius Realtor that I’ve encountered in awhile.
Frank has put together an etiology of thought based on the consumer’s overwhelming desire for transparency in the real estate transaction. He has developed a website program that has also met a need of buyer agents, to get information they need to recommend inclusion or exclusion to their buyer. With SOOO many homes for sale in that market, buyers are always worried that they are missing a great opportunity or deal. Many have been frustrated with many listing agent’s lack of information in the listing – primarily for additional photos.
This system is a Wiki, it’s the first (as far as we know) MLS WIKI ! This is a FREE service for buyers and their agents. It fills in the blanks that are left by the Seller and their listing agents.
A Wiki is simply a website application that allows various users to add or alter information on the webpage. It allows anyone to contribute to the information on the webpage, for the good of all other readers. I well known example of this is Wikipedia.com.
Frank has this to say:
The World’s First Wiki MLS. No, we can not CHANGE the listing itself (or the price!) as presented by the listing agent. What we do is ADD comments and photos to the listing and as a community flag and remove inappropriate comments. Every buyer agent with an ounce of techie-ness should be taking Buyer Agent Photo Albums. What is that? Well, the listing agent takes photos for their sellers to put the house in one light, but the buyer agent takes photos for their clients in a more realistic light. Including shots of how far it might be from a highway, or showing bathroom water damage or a roach infested place (scroll to bottom of those listing to see the comments).
The goal is to add information, and not opinions. No "this house stinks" or "this house is great," but instead factual information like "This house backs to Rt 66" or "This house is listed at 44.6% lower than the purchase price in 2006." Information not evident in the listing agent’s presentation. I wish everyone was like Loudoun agents Tony and Danilo with their Blogback blogging for feedback where they list the pros and cons of their listings and ask buyer agents to leave comments. How can you find the reviewed homes? When you do a search on FranklyMLS.com, homes with a YELLOW highlighter, those have the comments, see an example search for 1021 Clarendon.
Here is the Photo tutorial:
And if you’d like to know how easy it is with your cell phone: